White Tiger Creative was commissioned to refresh brand identity for Beauty Brand, Santorini Sun. After it's initial launch into the market, Santorini Sun products were already gaining huge following amongst the Tanning Divas and Beauty editors alike. With the old packaging "lacking lustre" the company directors were keen to create a stronger brand image that reflected the brand's personality. In a market already flooded with beauty products it was important that the new image had personality to stand up and be noticed...! Of the 3 logo concepts presented the final choice was to run with the cheekiest design - fondly known as the BUM logo. Extension of the new brand identity included the roll out of packaging, e-commerce website design and marketing collateral - all designed by White Tiger Creative.